
Sep 19, 2023Marlon Misra
How we built it: Reply via email
Many startups build chat capabilities into their products. For example, most marketplace, community, and social products provide users with a way to communicate with one another. At Assembly, we make client portal software, and an important use case for us is to let service businesses communicate with clients and vice versa using our web-based Messaging App.
In the first iteration of the service, when users sent messages in our web app, we sent out messaging email notifications to inform recipi
Inside Assembly

Sep 18, 2023Marlon Misra
Working backwards from the customer experience
Startups are often founded on a small number of product insights that significantly shape their trajectory. In this post I wanted to share what one of those early insights was for us.
TLDR: While most startups prioritize just their immediate customers, we felt that there was an important and under-appreciated opportunity to prioritize our customers’ customers instead.
How we came to this realization
Assembly wasn’t the first company my cofounder Neil and I started. We’ve done so before, and
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Where client experiences come together
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