If your company provides services to clients, whether it’s consulting, marketing, accounting, legal work, technology, or more, you may have heard of a trend called “productized services.”
Over the past year, we've seen new agencies pop up left and right. Many are starting as productized agencies, creating various packages with different pricing tiers that clients can buy without a single sales call.
The movement is everywhere. Just look at this viral video breaking down how to build productized services that generate $100K/month:
Meanwhile, agency owners on Reddit are debating whether productization is the future or just another buzzword. And if you search "productized services" on Google, you'll find thousands of case studies from agencies that have switched from custom proposals to packaged offers.
Take VideoHusky, for example. According to ManyRequests, they're making $1.2M per year from their productized video editing service. When you visit their site, you'll see exactly how this model works.
They give visitors two clear options: book a consultation call if you need more info, or simply buy a plan right away. They even offer discounts for quarterly packages and add-ons for specific needs. There are no custom quotes or lengthy proposals. All you do is pick your package and start getting videos edited.
So why the rapid growth? Because service providers are tired. Tired of back-and-forth custom proposals. Tired of scope creep. Tired of unpredictable revenue that makes it impossible to plan beyond the next month.
This full guide explains what it means to create a "productized service," why every service provider, freelancer, and agency owner needs to pay attention, and how to actually build a service business that brings in predictable revenue without burning you out.
Whether you're a solo consultant looking to scale or an agency owner trying to systematize your operations, this guide will show you exactly how to package your expertise into something clients can buy as easily as they subscribe to Netflix.
Let's get into it.
What is a productized service?
A productized service is a service package that has a fixed price, scope, and standardized workflow.
A simple way to think about it: traditional agencies and freelancers create custom scopes (with custom pricing) for each client. With a productized service, you create specific packages that potential clients can buy, like a predetermined package, similar to an ecommerce product.
But the real magic happens when you add recurring fees at a fixed rate. Suddenly, your agency or service business feels more like a SaaS company instead of a service business. You wake up knowing your baseline revenue for the month, and you can actually plan for growth instead of constantly chasing the next project.
Copilot's definition nails this transformation — you're packaging your expertise into something repeatable and scalable. Instead of reinventing the wheel with every client, you're selling the same wheel over and over (and getting really, really good at making wheels).
I made this shift three years ago, and my marketing agency went from unpredictable project work to steady monthly recurring revenue. The same skills. Same deliverables. But a completely different business model.
Key characteristics
Every successful productized service shares these core elements:
- Clear packages: Clients know exactly what they'll receive and at what cost
- Repeatable SOPs: The same documented process works across multiple client types
- Fixed pricing: No more "I'll send you a custom quote" emails
- Defined deliverables: Crystal clear on what's included (and what's not)
- Self-serve purchasing: A storefront or website where clients can buy without a sales call
Miss any of these elements, and you're still stuck in the service provider trap, just with fancier packaging.
Traditional services vs. productized services
When it comes to traditional services, here's what usually happens:
The traditional services framework
- Somebody reaches out interested in your services, or you do outreach to find potential leads.
- From there, you send over a proposal based on their specific needs.
- There's back-and-forth negotiation. (Average time spent: XX days/week)
- You agree on a price and scope of work.
- Then you send a contract.
- Sometimes, more back and forth occurs here to flesh out details.
- You negotiate hours, retainers, and deliverables.
- Finally, the contract gets signed, work begins, and you send your first invoice.
Then, when it's time to sign a new client, you repeat this entire process again. Talk to the prospect. Figure out their exact needs. Craft a custom proposal. Negotiate. Send the contract. Negotiate again.
Over time, you can see that this can be super time-consuming, but also very messy and unpredictable when it comes to understanding the value of each of your clients.
Now, let’s look at the ideal productized services cycle.
The productized service framework
- A potential client reaches out or you do outreach.
- You simply send them a link straight to a page with your pricing packages.
- They select which package and add-ons they need that you offer.
- Invoicing/billing can be handled automatically, with the right client portal software.
There is no back and forth on proposals, and no back and forth on contracts. Everything is already set from the beginning.
People browse your services the same way they would with a subscription service. They clearly see the packages, they clearly see what's inside each of those packages, and they clearly see the pricing of those packages.
They then subscribe to a monthly subscription (or you can also do one-off payments). And suddenly, you have predictability. You know exactly what each client is worth. You can forecast revenue. You can systematically upsell clients to higher tiers.
Both models require the same skills and deliver similar results. The only difference is how you package and sell them. One keeps you on the hamster wheel of custom work. The other builds a real business that runs without you hustling for every dollar.
Why productization matters today
Over the past couple years, two things have become apparent in how we work.
First, people want things quickly and simply. Social media and the overwhelming amount of information everywhere we look has caused everyone to have short attention spans. Your clients don't want to sit through three discovery calls and wait two weeks for a custom proposal. They want to see your offer, understand the value, and reach their desired outcome as soon as possible..
Second, there's the rise of AI. It's unavoidable, and at this point we need to learn how to integrate it into our businesses so we can serve our clients better.
These two forces make productized services an important part of service businesses moving forward.
When you productize, you’re building something that can deliver value faster to your clients. And at the same time, it helps you scale your service delivery by systematizing everything. These systems work whether you're at your desk or on vacation (assuming you have the right team of people, software, and AI agents in place).
Your margins get healthier because you're not reinventing the wheel with every client. You know exactly how long each deliverable takes, what tools to use, and how to optimize the process. And the client experience improves dramatically too. They get faster results, clearer communication, and consistent service quality.
And through all of this, AI and automation tools are also cutting fulfillment costs across the board. What used to take a team of five people can now be done by one person with the right tech stack. This means your profit per client can double or even triple without raising your prices.
I've seen agencies go from 30% margins to 60% margins just by productizing their services and leveraging AI for repetitive tasks. Same revenue. Three times the profit.
Who should productize their services?
If you find yourself doing the same type of work for multiple clients, then you’re most likely a good candidate for productizing your services. This is especially true if you’re in a space where potential clients all have the same problem and they’re looking for a similar solution.
- Agencies often create social media content, run ad campaigns, or build websites using the same process for every client. Why customize what's already working?
- Consulting firms usually solve variations of the same problem. Whether it's sales processes, operations, or growth strategy, you probably have a framework you use every time. Package it.
- Accountants are perfectly positioned for this with monthly bookkeeping, quarterly reviews, and annual tax prep. Your work is already cyclical and repeatable. The only thing missing is the packaging.
- Lawyers can productize specific services like contract reviews, trademark filings, or compliance audits. Your expertise in these areas doesn't change from client to client.
- Coaches often take clients through the same transformation journey. Instead of one-off sessions, create structured programs with clear milestones.
- IT and technology providers deal with the same security updates, maintenance tasks, and support tickets across their entire client base. That's literally a subscription waiting to happen.
But here's who needs this most: bootstrapped businesses.
When you're funding growth from your own revenue (not VC money), predictable income is survival. You need to know that next month's payroll is covered. You need to plan investments without gambling on landing a big client.
Productized services give you that foundation. Instead of wondering if you'll make $5k or $50k next month, you know your baseline. You can actually build a business instead of just freelancing with an LLC.
The rise of productized services in the age of SaaS & automation
We're living in the golden age of productized services, and three forces are driving this revolution: client portal tools, AI agents, and global talent pools.
Ten years ago, building a productized service meant duct-taping together spreadsheets, manual processes, and maybe a basic website. Today, you can spin up an entire operation in a weekend using a client portal platform like Assembly. Need to automate your client onboarding? There’s a feature for that. Need to set up recurring billing? There are tools for that. Want a client portal that rivals Fortune 500 companies? Yup, you can find that too.
On top of that, AI agents have turned what used to require teams into one-person operations. Content creation, data analysis, customer support — all tasks that consumed hours now happen in minutes. I watched one agency owner replace three full-time writers with just one person and AI tools, and it actually improved their output quality. It wasn’t because AI is "better" than humans, but because it handles the repetitive stuff while humans focus on strategy and relationships.
(I wrote a whole mental model on this on how to think about AI in your work, you can check it out here.)
Then, there's the global talent pool. This one isn’t new per se, but you can hire a designer in Poland, a developer in Pakistan, and a project manager in the Philippines — all for less than one US-based employee. This allows you to create a world-class team not bound by location. And at the same time, it allows you to create job opportunities for people globally.
The Productized Service Manifesto by Greg Isenberg captures this shift perfectly. Greg emphasizes that we're moving from selling time to selling systems. The tools just make it laughably easy to build those systems.
The result is that service businesses start to look and feel like SaaS companies. Recurring revenue, 80% margins, and founders who actually take vacations. The barrier to entry has never been lower, but the potential has never been higher.
If you're still trading time for money in 2025, you're competing with people who've built machines that print money while they sleep. Now, let’s look at a few examples of people doing this right now.
What is an example of productization?
Before we dive into specific examples, let's talk about what makes a productized service actually work in the real world. The magic happens when you take something messy and custom, like design work or bookkeeping, and turn it into something as easy to buy as an ecommerce product.
The productized model can work across multiple industries, from graphic design subscriptions to SEO packages to content writing services. The pattern among them all is that they took complex services and made them simple to buy.
Let me show you three businesses that nail this concept:
DesignJoy: Unlimited design for a flat monthly fee
DesignJoy turned the traditional design agency model on its head. Instead of quoting projects and negotiating timelines, they offer unlimited design requests for $4,995/month.
Clients submit requests through a Trello board. Designs get delivered in 48 hours. No meetings, no calls, no project managers. Just pure design output. The founder runs this as a one-person operation and clears seven figures annually.
24Slides: Presentation design
24Slides took one specific pain point, ugly PowerPoint decks, and built an empire around it. For as low as $299/month, they'll redesign or create your presentations.
Submit your slides before bed, wake up to professional designs. They have systematized every aspect: pricing per slide, defined turnaround times, and a network of designers across time zones. What started as a side project now serves Fortune 500 companies.
Bean Ninjas: Bookkeeping services
Bean Ninjas proves that even traditional services like bookkeeping can be productized. Two accountants who were tired of custom proposals and 4-month sales cycles decided to package their expertise into three simple tiers.
Their 7-day startup story is legendary. They locked themselves in a room for 3 days, launched with clear packages, and hit $100K in revenue within 8 months. No more custom quotes. No more scope creep. Just monthly bookkeeping subscriptions that clients can buy online.
What do all these examples have in common? They took a service that traditionally requires meetings, proposals, and negotiations, and turned it into something you can buy instantly. No sales calls, no "let me get back to you on pricing," just clear value at a clear price.
That's the power of productization. And the benefits go way beyond just making life easier for your clients.
Benefits of productizing your service
There are a lot of benefits to productizing your services. Here are a few of my favorite ones.
Operational efficiency
Productized services give you operational efficiency because there's no scope creep, and they allow you to create a standard assembly line for every single client that comes through your business.
Everything from how you onboard your clients through intake forms, to how you deliver and update your clients on progress through project management tools, all the way to billing that you can set up as recurring subscriptions so you don't have to run after invoices, it all creates that operational efficiency.
Easier marketing
Having just one offer or a few pricing packages makes your marketing a lot more simple and easier to scale. The more niched down you can get in both your ideal customer and your services, the faster your productized agency will scale.
Potential clients will immediately see the business value and outcomes that you drive, how you drive those, and how much it costs. Everything is straight to the point and there's no room for scope creep or confusion.
This way you have a clear offer that is understood a lot more quickly, it converts higher, and it lets you skip the whole custom proposal back and forth that can be an absolute headache (speaking from experience).
Predictable MRR
One of the benefits of having a productized service is that your revenue becomes more predictable. Especially if you're offering a service that is needed on an ongoing basis, this will allow you to create predictable monthly recurring revenue that allows you to scale your agency like a software business.
It also allows you to forecast better. For example, once you know the exact effort and time it'll take for you to deliver on each package, you can reverse engineer your capacity as well as your revenue.
Better client experience
When clients know exactly what they're getting and when they're getting it, the entire relationship changes. There's no more anxiety about whether they're getting their money's worth or when deliverables will show up.
With productized services, clients get a clear roadmap from day one. They can log into their portal and see exactly where things stand without having to send those awkward "just checking in" emails. Everything is transparent and predictable.
This creates trust and reduces friction in the relationship. Happy clients stick around longer, refer more business, and actually become advocates for your agency instead of just another name on your client list.
Stronger brand equity
When you have a signature framework or process, you go from being another freelancer to being the go-to expert for a specific outcome. It's the difference between "we do marketing" and "we have the secret system that adds $50K MRR to B2B SaaS companies."
This positioning allows you to charge premium prices because clients aren't just buying your time anymore. They're buying your proven system that delivers results. You become known for something specific instead of being a generalist competing on price.
Over time, this builds real brand equity that makes your agency more valuable and easier to sell if you ever want to exit. It's an asset that grows stronger with every client success story.
Common challenges and myths
Productizing your service isn't all sunshine and recurring revenue. There are legitimate challenges that can trip you up if you're not prepared for them. Let’s go over those.
Scope creep still happens
Even with clear packages, clients will ask for "just one more thing." The difference is that now you have boundaries to point to. When a client wants something outside the scope, you can say "that's available as an add-on" instead of just saying yes and eating the cost.
I’ll show you how to handle this in the steps to productizing your services below.
The over-automation trap
Some agencies get so excited about systems that they automate the humanity out of their service. Your clients still want to feel taken care of, not like they're talking to an AI robot. The key is automating the repetitive stuff while keeping the human touch.
Only automate what is predictable. Never automate any task that has nuance and cannot be taught to someone.
Market fit misalignment
Not every service can be productized, and not every market wants packaged solutions. If you're solving complex, unique problems that truly require custom work, forcing a productized model might actually hurt your business.
The "one-size-fits-none" fear
This is the big one. Many service providers worry that standardizing their offering means delivering cookie-cutter work that doesn't actually solve anyone's problem well. But what most people miss is that (as explained in this myth-busting guide), your process can be standardized while the output remains completely custom.
Let’s take a restaurant, for example. It has a standardized kitchen process, but every dish is made fresh for each customer. Your productized service works the same way. The framework is consistent, but what you deliver is tailored to each client's needs within that framework.
The reality is that productized services can deliver just as much value as traditional consulting, you're just being smarter about how you deliver it. You're creating boundaries that protect both you and your clients from the chaos of undefined scope.
The agencies that fail at productization are usually the ones that try to force-fit every possible service into rigid boxes. The ones who succeed understand that productization is about creating clarity and efficiency, not about limiting what you can deliver.
So with that, let’s go over how I personally productize my services, step by step.
How to productize your service: 7-step framework
Here are seven steps to productizing your services:
- Identify high-value, repeatable services
- Define clear deliverables (create your own framework)
- Standardize your process like other industries
- Set pricing and packages
- Build the tech that runs everything
- Launch and market your offer
- Iterate and scale
Let’s dig in.
1. Identify high-value, repeatable services
The first step to productizing your service is that you need to find a high-value repeatable task that drives real business results. For example, you should be able to finish this sentence:
I help [ICP] achieve [result].
The ICP is your ideal customer profile. In other words, it's your avatar for the type of business or person that you want to sell to. And the result is the outcome that you will drive for them.
If you already work with different clients, what you want to do here is look for different patterns and figure out who gets results from the type of work that you do. You want to audit to figure out what type of work actually brings you joy. The goal here is to identify the highest value tasks that feel like play instead of work, because this is how you will build a really successful agency.
Once you identify the tasks, you also want to look at what the outcome is. Figure out what outcome all of your clients crave. This can be more revenue, time saved, money saved, decreased stress, etc.
Now, before you go on to the next step, you want to do a reality check and make sure that this repeatable service is something that you are willing to do at least five times every month. If it's not, you want to either pivot the industry or niche that you're serving, or the type of result that you want to create for businesses.
This part is really important and something that I'm glad I paid a lot of attention to in the beginning. Because once you productize your services, while things will be able to scale really fast, a lot of your work will become very standardized, and it will become very easy for you to do. This can be both a good thing and a bad thing.
It's a good thing because it decreases stress on your end and you make more money, and you drive better results. But it can sometimes be a not-so-great thing if you crave variety, as your day-to-day can become a little bit boring. So you really need to pay attention to this first step and make sure that you find a service that aligns with the type of work you enjoy doing.
2. Define clear deliverables (create your own framework)
Once you've figured out the outcome and service you want to deliver, the next thing you have to do is define your deliverables and pretty much create your own framework.
This is something that I did in my content marketing agency that has set me apart from other consultants and agencies. I have a standardized process that is very clear, and I haven't seen any other business use it.
The way you discover this is that you want to do a complete brain dump of every task you perform for your clients today. Write them on a piece of paper, on sticky notes, in a project management tool—just write every single thing that you do down.
Then you want to group these into different pillars of tasks that you will do. And ideally, these can be verb names like gather, build, launch.
For example, for my content marketing agency, I use: plan, create, and monitor.
Next, under each phrase, you want to list the exact actions and assets the client will receive. You want to turn the invisible into a visual roadmap.
Going back to my example for my content marketing agency, it looks something like this:
- Plan: Keyword research, building a content calendar
- Create: Writing and producing content
- Monitor: Reporting, keeping track of results, and optimizing over time
And now that you have this framework, it makes it really easy for anybody to visualize the value of your packages and services. They can clearly see the type of work you'll be doing and how it leads to business outcomes.
This way, anytime you hop on a sales call, you can share this framework, and it will eliminate the "what do I get?" questions. It also helps you put clear boundaries around the scope of work that you'll be doing, which is pretty much the most important part of productized services.
3. Standardize your process like other industries
Next, you want to standardize all the steps within your framework. One of the reasons McDonald's was so successful was because they had a standardized process in how they took orders, how they created an assembly line for putting together burgers and their other food items, and then also how they handed off that food to their customers. You need to do the same thing for your services.
Map out four to six delivery milestones. This can be onboarding, doing the actual work, and handing it off to your client. Then you want to attach a timeline to each of these delivery milestones.
For example, for a content marketing agency, one deliverable can be building a content calendar. This deliverable takes one week to create a quarter's worth of content ideas for clients.
This later on allows you to be super clear for the rest of the quarter and not have to constantly bounce around figuring out what content to create. And at the same time, clients know exactly what's going on and how fast you’re moving to help them achieve their goals.
So really, this delivery milestone with an attached timeline actually creates a constraint that can be a selling point for your productized services like in ecommerce.
On a standard ecommerce website, products with clear shipping time (e.g. 2 days or 5-7 business days) helps buyers have confidence and clear expectations than products that don’t list any shipping time at all. These stores would have a much higher conversion rate compared to the one that doesn't have a clear deadline. Your services can also come with expected timelines attached to each step.
In the future too, if you want to add extra items to your packages, these can be used as upsells. So don't worry if your clients might want extra features compared to others. Still have your baseline packages, but then create mini-upsells for clients that want more custom features.
This way, you operate solely as a productized service business, and if clients want you to operate as an old-school service business, it would cost them more for a custom scope.
4. Set pricing and packages
This step is one of the most confusing parts for many freelancers and agency owners. If you've already been serving clients for a while, this part will be something you will intuitively know how to price. But if you're just starting your business, it can be a bit tricky.
The ways to approach pricing can include:
- Scoping out competition pricing
- Comparing salary benchmarks to when services are done in-house
- Looking at pricing guides (link to the guides).
The way I personally approached this was I had two different data points that I used to figure out my pricing and packaging.
First one was I actually worked with a content marketing agency when I was working in-house at a company. And I got to see how much they were charging our company and the deliverables, so it gave me a baseline of what a business would be willing to pay for these types of services.
But then I took it a step further and I started to analyze other agencies that were offering similar services. Some of these were actually productized agencies that had their pricing and packaging listed on their website. So I would simply just recreate those packages, but then charge a smaller fee than what I was seeing in the market.
The 4-point pricing research framework
Here's the exact framework I use (and you can use for any industry) to nail your pricing:
1. Competitor intelligence. Start by finding 5-10 direct competitors who publicly list their prices. Check these goldmines:
- Clutch: Filter by your service type and see hourly rates and project minimums
- Agency Spotter: Lists agency pricing ranges and minimum project sizes
- ProductHunt: Search for productized services in your niche (many list pricing)
- Reddit communities: r/entrepreneur and r/agency often have pricing discussions
- Direct competitor sites: Many productized services show pricing publicly, Google your service and browse around competitor sites
If you also want to see historical pricing of a website, you can also use Wayback Machine to see older pricing from competitors who may have now hidden their rates. This shows you the pricing evolution over time.
2. In-house salary benchmarks. This one is great. Figure out what it costs to hire someone full-time for your service, then price accordingly:
- Glassdoor/Salary.com: Search for the role you're replacing (e.g., "Content Marketing Manager")
- Indeed Salary Tool: Shows local market rates for specific skills
- AngelList: Great for startup salary ranges if that's your target market
Here's the math: If a Content Marketing Manager costs $80K/year ($6,666/month), you can charge $3-4K/month and still save them money while giving them an expert instead of a generalist.
This strategy is actually one I implemented when trying to justify my prices on a prospecting call. I was trying to sign an SEO client, and SEO roles for that particular industry (tech) were more than $100K per year. That’s $8,333 per month. And I proposed charging $7,000 per month. Not only is this a more affordable price for the client, but it’s actually A LOT cheaper in the long run because they don’t have to pay for full-time employee benefits like insurance or 401(k) matching.
3. Value-based anchoring. Look at the ROI your service typically generates:
- If you help businesses get 10 new customers per month at $1,000 LTV each, that's $10K in value
- Price at 10-20% of the value you create (so $1-2K/month in this example)
- Use tools like SpyFu or Ahrefs to estimate competitor ad spend. If they're spending $5K/month on ads, they'll pay $2K for organic content that delivers similar results
4. The "Goldilocks test." Create three tiers using this formula:
- Starter: Price just below the DIY threshold (what they'd pay an intern or junior employee)
- Professional: Match the cost of a mid-level employee (your sweet spot)
- Premium: Price at executive level (for clients who want white-glove service)
And this actually worked. In fact, at first I was worried that there were a lot of productized agencies in the content space, but then I realized that competition is actually a good thing. Because if there are a lot of businesses in your niche delivering the service that you want to deliver, it means there's real money to be made.
When you can’t find any competitors, it likely means it’s a dead zone. Not always, but in most cases. So if you can't find at least 3-5 competitors with public pricing or active discussions about pricing in your niche, you might be in dead waters. Competition validates demand.
Overall, pick a base price that reflects the outcome you're going to drive for a business. Don't tie it to your hours, tie it to results. And what you can do is create tiered packages with different prices based on more deliverables or even faster turnaround time.
Quick validation hack: Before launching, post your pricing in a relevant Slack community, Reddit community, or Facebook group with this message: "About to launch [service]. Thinking of charging [price]. Does this seem fair for [deliverables]?" You'll get instant market feedback.
Now, depending on the type of pricing you want to do, you can either accept payments upfront, during, or after your service delivery. If your goal really is to build a productized service, then you should be charging upfront or via a specific milestone that you and your client agree upon.
In the next step, I'll show you how Assembly can help you create packages and give your service business an ecommerce/SaaS product feel where people one-click buy your services on your website, and it automatically starts the delivery process.
This way, you don't have to run around asking clients to pay their invoices. And this eliminates the financial stress that comes with running a service business. Which if you can eliminate that stress, then you will do a better job at actually delivering outcomes for businesses, which will in turn bring you even more money.
5. Build the tech that runs everything
The next step is to find software that can act as the entire control center for your productized service business. This is where Assembly comes to play. Assembly is like your command center for everything related to your service business.
From creating amazing client portals to creating invoices or billing subscriptions to managing contracts to managing messages with your clients, everything can be done in Assembly.
The goal here is to not only create an amazing client experience where your clients can log into their own dedicated portal and see everything from notifications from you, deliverables, timelines, past messages, etc., but also for you to have a back office for your business where you can manage your clients, see who's onboarded, see the stages of delivery process for each client, and also manage all of your payments from one-off invoices to recurring subscription billing.
It's the platform I personally use for my content marketing agency, which is why the team allowed me to even write this article (I am not an employee of Assembly).
With Assembly you can also create intake forms so there's no email back and forth when you're onboarding clients, and you can even integrate with tools like Zapier or other automations to create confirmations, reminders, and automate your reporting.
It's an amazing platform. If you want to play around with the demo client portal, feel free to do so below:
Now, at this point, we have our platform and we have our packaged services with their pricing. What's next is we need to launch this and start marketing our offer to potential clients.
6. Launch and market your offer
It's one thing to create an offer, and it's another to actually get people to know about you and purchase them. If you're still confused about whether your pricing is good or if people actually want your offer, this is the step for you to presell your services.
First, the essentials you need to start:
- Create a landing page and send this to potential clients
- Source clients from LinkedIn and build your initial target list
Then, validate and refine your offer:
- Create a light 15-minute consulting call where you can understand the problems that these potential clients may have and see how you can help them. And based on these calls, you can refine your packages.
- Create a VSL (video sales letter), which I don't see many service businesses doing. This is where you record a 15 to 30-minute video designed to sell your products to anybody that lands on your website. Here you will explain the problem, a solution to that problem, the path to get there, give social proof of other businesses that you helped, and then next steps. And these next steps can be a CTA button that leads to either someone booking a call with you or straight to your Assembly store, where people can purchase your services directly. Here’s a great example for selling high-ticket services. And here’s an example for selling courses.
Ideas to promote and scale your reach:
- Create YouTube or informational videos around your niche and include your landing page in the description of your videos
- Create organic content on platforms like LinkedIn or even SEO blogging
- Spend some budget on Google ads and bidding on keywords related to services your potential clients might be searching for
At this point, you just need to get the right people to land on your website.
Once you find a funnel that works, all you need to do is continue to drive more traffic to your website. And this can be done through things we already talked about like manual outreach, to blogging and ranking pages on Google or ChatGPT, to creating YouTube videos or other social media content.
7. Iterate and scale
At this point, you're pretty much done. But to create a productized service that truly stands the test of time, you constantly have to iterate your processes based on the feedback you get from the market.
Make sure you create a separate doc somewhere where you can write out any repeatable questions that you hear from either your current clients or potential clients. These questions can help you create content ideas if you are marketing your services on social media, and it can also help inform what outcome your audience genuinely cares about.
Here, you also want to track churn and understand why some clients may leave. You want to optimize your gross margins and how much money you're actually making. You also want to focus on your net promoter scores. Figure out how you can continue to deliver a service that makes clients want to recommend you to other businesses.
If you can successfully do all of these steps, you will build a productized service business that can completely change not only your life but those around you as well.
Why Assembly is the right platform
Look, I've tried piecing together different tools to run my agency. Stripe for billing, Notion for project management, Gmail for client communication, DocuSign for contracts. It was a mess. I was spending more time managing tools than actually delivering value to clients.
Assembly changed everything by putting it all in one place. Your clients get a professional portal where they can see their deliverables, send messages, and pay invoices without you chasing them down. You get a command center where you can manage packages, automate billing, and actually focus on the work instead of the admin.
The three features that make Assembly perfect for productized services:
Store: Turn your services into products clients can actually buy. No more custom proposals. Just clear packages with one-click purchasing, exactly like the VideoHusky and DesignJoy examples we covered earlier.
Client portal: Give every client their own branded workspace. They log in, see their projects, check deliverables, and feel like they're working with a million-dollar agency.
Billing: Set up recurring subscriptions and watch the MRR grow. Assembly handles the invoicing, payment processing, and even those awkward payment reminder emails. You just wake up to notifications that you got paid.
You can test this entire system with Assembly's 14-day free trial. No credit card required. Just sign up, import your first few clients, and see if productizing your service is as game-changing as I'm claiming it is.
I went from chasing invoices and drowning in project chaos to running a predictable, scalable agency. And honestly, if I can figure this out, you definitely can too.
If you want to dig deeper into specific features, check out how the Store turns your services into actual products clients can buy, or explore the client portal that makes you look like a Fortune 500 agency.